Our Why

The life behind the life.

Who we are, what Vida is about, and how we run our process.

Meet the Team

Peer-led, Vida forged

United from different walks of life through shared struggle on the mats, our team embodies the relentles pursuit of self mastery, exploration, curiosity and meaingful community.

Portrait of Greg

Greg L.

Sustaining multiple decades of Government/law-enforcement special operations, warzone deployments, businesses, and running a Jiu Jitsu academy, Greg is a black belt, entrepreneur, and extreme sports enthusiast who lives life with the gas pedal pinned.

Portrait of Hunter

Hunter B.

High-pace, high-complexity environments are where Hunter finds peace. As an exited founder with a portfolio of current companies, a Jiu Jitsu black belt, and a polymath, Hunter's entire life is in pursuit of the next challenge.

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Trace W.

A decorated military veteran recognized for contributing to numerous mission sets with substantial global implications. Trace is a Jiu Jitsu practitioner and all around outdoorsmen with a love for fly fishing, hunting, backpacking, and overlanding.


Our Why

Tenaciously seeking

Our aim is to grow our community by providing world class experiences and fostering true relationships that have become so rare in the transacational world we live in.

We call it the Infinite Pursuit because it has no finish line. The point is not to summit, be acknowledged, or win. The point is to stay in the fight. Every day. With every new challenge. Regardless of the outcome.

To never lose contact with the part of yourself that knows living life to the fullest means constantly being tested to the limit.

We've done this on our own paths for decades and now we want to continue the pursuit while sharing this mission with as many other uncommon people as possible.

Our four pillars — Endure, Engage, Explore, Evolve — are the tenants of our Infinite Pursuit.


Our Process

1 Process, Five steps

Step I

01 — Inquiry

You tell us about your group and which pillar you're drawn to. A Vida team member will reach out to schedule and introduction call.

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“[TBD - Rally cry].”

— the first and last thing we tell every new member.

Begin Your Inquiry